Ceylonese Green, a Sri Lanka-based virgin coconut oil producer, was generating sales inquiries at LKR 150 per lead — a cost that left little room for scaling their paid media efforts in an already competitive premium natural oil market.

A complete revamp of their creative strategy paired with a rebuilt ad targeting mechanism transformed the outcome entirely. The new campaign brought the cost per sales inquiry down to just LKR 25 — an 83% reduction in spend efficiency and a sixfold improvement in lead volume per rupee invested.

The same budget that previously produced one inquiry now delivers six. For a producer scaling in the premium segment, this shift means faster pipeline growth, a lower customer acquisition cost, and a paid media engine built to scale sustainably.